The French luxury brand enters the dermocosmetics arena with a groundbreaking product designed to redefine skincare for sensitive skin.
Sisley Paris, renowned for its prestigious skincare and beauty products, has unveiled its first foray into the world of dermocosmetcs when the launch of Sensitive Skin Soothing Care. Marking a pivotal moment for the brand, this innovative product introduces a new subrange, Dermatological Responses, within Sisley's skincare portfolio. Its mission: to soothe sensitive skin while expanding users' skincare possibilities.
A Breakthrough for Sensitive Skin. Sensitive Skin Soothing Care was developed with a twofold purpose: providing immediate comfort for sensitive skin and enabling users to incorporate additional products into their skincare routines without irritation. The product is dermatology-grade in its efficacy, combining Sisley's signature sensorial application with cutting-edge science.
"This product allows people to raise their skin's tolerance threshold, opening doors to anti-aging and other advanced treatments", explained Marie-Laure Pons, Sisley's International Marketing Director. She emphasized the importance of regular application, nothing. "A pleasant product ensures consistency, which is vital for addressing sensitive skin concerns".
Science-Backed Innovation. Sisley collaborated with dermatologist to design a formula that tackles the physiological complexities of sensitive skin. Sensitive skin often results from an overactive feedback loop between the skin and brain, causing inflammation and weakening the skin's carrier.
Jose Ginestar, Sisley's Head of R&D, detailed the process: "Sensitive skin's hyper - reactive neuron fibers release pro-inflammatory substances, creating a cycle of inflamation. Our formula interupts this loop".
The minimalist formula avoids preservatives, which can irritate sensitive skin, and uses plant-derived active ingredients produced in a sterile environment. By targeting keratinocytes - skin cells involved in sensitivity - the product restores balance and reduces creativity.
Tested and Trusted. Clinical trials yielded promising results. Among 105 women with sensitive skin, 90% reported immediate comfort after using Sensitive Skin Soothing Care. After a month, participants successfully incorporated Sisleÿa L’Intégral Anti-Âge,a potent anti - aging product with 50 active ingredients, into their routines without issues.
"Our goal was to give these women access to a wider range of skincare possibilities", Pons noted.
A Minimalist Formula, Maximum Results. Sensitive Skin Soothing Care is packaged in a 40-ml bottle and priced at €170. The product will debut exclusively at Sisley's maisons and online for two weeks, starting January 17, before expanding to traditional retailers such as perfumeries and department stores on February 1.
The formula is produced in a sterile environment to minimize potential skin reactions. Its simplicity underscores Sisley's commitment to safety and efficacy, delivering a transformative experience for users.
A New Frontier for Sisley. Sensitive Skin Soothing Care also marks Sisley's potential entry into dermatological distribution channels. While traditionally sold through luxury retailers, Pons hinted at the possibility of introducing the product to dermatologists.
"This innovation positions us to approach professionals in the field, expanding our reach", she said.
Anticipated Success. Though Sisley has not disclosed projections, industry estimates suggest Sensitive Skin Soothing Care could generate €30 million in wholesale revenue globally within its first year. this success would solidify Sisley's position as a leader in luxury skincare while demonstrating its capacity to innovate in the growing dermocosmetics sector.
Elevating Skincare Possibilities. Sensitive Skin Soothing Care represents more than just a product - it's a statement of Sisley's dedication to inclusivity and innovation. By addressing the unique needs of sensitive skin, the brand empowers users to explore new dimensions of skincare.
As Sisley's first step into dermocosmetics, this launch sets the stage for a future where science and luxury coexist, ensuring everyone can enjoy a radiant, healthy complexion.
