Luxury meets purpose in Prada's latest campaign, merging high fashion with a call for environmental responsibility.
Prada has once again proven its commitment to sustainability and storytelling with the launch of its 2025 Re-Nylon collection. Partnering for the third time with National Geographic CreativeWorks, the Italian luxury houses unveil a series of four documentary film featuring acclaimed actors Benedict Cumberbatch and Sadie Sink, alongside environmental advocates and experts. This campaign showcases Prada's dedication to combining fashion, education, and innovation, marking a milestone in the evolution of luxury.
Since its debut in 2019, Prada's Sea Beyond program, created in collaboration with UNESCO's Intergovernmental Oceanographic Commission, has sought to raise awareness about ocean preservation. This year's Re-Nylon campaign extends that mission, spotlighting the dangers facing marine ecosystems and advocating for meaningful change. The regenerated nylon used in the collection is crafted from ocean and landfill waster, embodying Prada's commitment to creating sustainable luxury without compromising on quality or aesthetics.
"The ultimate goal of the Sea Beyond educational program is to inspire young people, making them aware of the importance of the importance of the ocean and the need to preserve it", said Lorenzo Bertelli, Prada's head of corporate social responsibility. "They are the real drivers of change".
In the campaign's first film, Benedict Cumberbatch explores the Arctic waters of Norway's Lofoten Archipelago, alongside actress and environmental advocate Valentina Gottlieb and marine expert Carl Hojman. The episode delves into the devastating effects of plastic pollution and ghost fishing nets on fragile Arctic ecosystems.
Meanwhile, Sadie Sink, known for her roles in Stranger Things and The Whale, travels to the vibrant marine landscapes of Mexico. With the help of local experts, she highlights the beauty and challenges of preserving marine biodiversity, emphasizing the importance of collective action in protecting our oceans.
These visually stunning documentaries bring viewers beneath the surface, offering a rare glimpse into the threats facing our planet's most vital ecosystems.
A Game - Changer in Sustainable Fashion
The Re-Nylon collection represents Prada's dedication to reducing its environmental footprint. Featuring bold designs crafted from 100% regenerated nylon, the collection speaks to the brand's ethos of innovation and responsibility. From sleek bags and ready-to-wear pieces to timeless accessories, each item merges cutting-edge technology with Prada's signature elegance.
Notably, 1% of the proceeds from the Re-Nylon for Sea Beyond collection are donated to projects supporting marine preservation, reinforcing the brand's commitment to sustainable practices.
Beyond the campaign, Prada's Sea Beyond Initiative has reached over 35,000 students globally, fostering a deeper understanding of ocean literacy. The program also includes unique projects like Venice's "Kindergarten of the Lagoon", which introduces preschoolers to the wonders of the lagoon ecosystem through outdoor education.
Expanding its reach, Sea Beyond now supports scientific research dissemination and humanitarian projects dedicated to the ocean, cementing Prada's role as a trailblazer in sustainable luxury.
Spotlight on the Stars. The inclusion of Benedict Cumberbatch and Sadie Sink adds a layer of star power to the campaign. Cumberbatch, known for his award-winning roles in The Power of the Dog and The Imitation Game, has previously fronted Prada's Re-Nylon 2024 campaign. Sink, who rose to fame with Stranger Things, brings a youthful energy to the project, appealing to a new generation of eco-conscious consumers.
A Call to Action. Prada's 2025 Re-Nylon campaign is more than a fashion statement; it's a powerful call to action. By highlighting the beauty and fragility of our oceans, Prada invites its audience to rethink their role in the fight for sustainability. The films, which combine breathtaking visuals with compelling narratives, underscore the importance of preserving our planet for future generations.
The first episode of the Prada Re-Nylon campaign is now available on Prada's official website. Dive into a world where luxury and responsibility coexist and join the movement toward a more sustainable future.
