In an exclusive collaboration with Assouline, Harvey and Zack Moscot takes us on an evocative trip down memory lane. This beautifully crafted coffee table book celebrates 110 years of a family legacy that has defined luxury eyewear, blending timeless heritage with a modern spirit of innovation.
The new volume opens with a personal foreword from the fourth-generation Moscots, setting an intimate tone as it delves into the brand’s illustrious past. A Striking introduction by Joel Stein accompanies a compelling black-and-white portrait of Hyman Moscot from 1942. In that timeless image, Hyman stands in a modest studio, clad in a classic suit with a borrowed oversized coat and hat – a visual testament to his determination to prove to his family in Belarus that the American dream was within reach.
Every detail of the book reflects the signature style of Moscot. The cover, crafted from sunshine yellow canvas and accented by embossed spectacles with hand – illustrated eyes, serves as a modern interpretation of the brand’s enduring aesthetic. Harvey’s remark – “Assouline is family – owned, so it was symbolic” – captures the spirit of the project, intertwining family pride with a sophisticated design language that speaks to both legacy and contemporary taste.
The narrative is not just a chronicle of history; it is an invitation to rediscover the passion and creativity that have driven Moscot for over a century. This homage to heritage invites readers to experience the brand’s evolution in a manner that is both reflective and refreshingly modern.
From Humble Beginnings to a Global Icon
Today, Moscot boasts over 50 stores globally, supported by a dedicated team of more than 220 professionals, with operational hubs in New York, Switzerland, and Hong Kong. This remarkable growth not only mirrors the brand’s commitment to excellence but also underscores its ability to adapt and flourish in an ever-changing luxury market. Each milestones is presented with a clarity that invites readers to appreciate both the small, defining moments and the bold strides that have shaped the brand’s journey.
Interwoven with archival imagery and intimate anecdotes, the book offers a visual timeline that captures the essence of Moscot’s transformative journey. From the original storefront to the current international footprint, every chapter is a celebration of ambition, resilience, and the relentless pursuit of quality.
A Modern Manifesto for Timeless Innovation
Beyond its historical narrative, the book serves as a modern manifesto that redefines luxury eyewear for a new era. It delves into the diverse range of spectacle models that have come to symbolize Moscot’s innovative spirit, reflecting a seamless blend of tradition and cutting – edge design. Harvey’s passion for music – evident in the pioneering initiatives he launched as a devoted guitar collector in 2004 – adds another layer of artistic expression to the brand’s multifaceted story.
The volume is enriched by a curated gallery of images featuring cultural luminaries such as Lady Gaga, Johnny Deep, and Cristiano Ronaldo. Each portrait is a testament to how Moscot’s designs transcend trends, becoming iconic accessories that embody both style and individuality. This collection not only celebrates the allure of the brand but also positions it as a key player in the global luxury landscape.
Underpinning the narrative is a celebration of remarkable growth. With a 250 percent surge from 2018 to 2023, a 19 percent revenue increase in 2024, and optimistic projections of an additional 16 percent rise in 2025, Moscot’s journey is as much about visionary innovation as it is about enduring legacy. This modern declaration of success reinforces the brand’s unwavering commitment to quality, creativity, and the continuous reinvention of luxury eyewear.
