Launching Monday, La Mer's latest innovation, the Rejuvenating Night Cream, promises to redefine evening skin care routines. Infused with MRA-3, a new sea-born skin renewal complex described as ‘a retinol alternative’, this luxurious night cream is set to become a staple in high-end skin care. With a price tag of $450 for 60ml and $230 for 30ml, it will be available online and at La Mer boutiques and authorized retailers starting August 1 in Asia and globally on September 1.
A Closer Look at MRA-3: The Star Ingredient
What is MRA-3?
MRA-3 is a concentrated trio of marine-based ingredients. It is composed of a dual extraction from the seashore plant sea fennel blended with a potent brown algae. This unique combination is designed to deliver anti-aging effects without the irritation and adjustment period typically associated with retinol. The brand claims that these marine-based ingredients can effectively rejuvenate the skin, making it a compelling alternative for those seeking potent anti-aging solutions without the downsides of traditional retinol.
The Benefits of MRA-3
Anti-Aging Without Irritation: One of the most significant advantages of MRA-3 is its ability to deliver retinol-like benefits without causing irritation. Retinol is known for its powerful anti-aging properties, but it often comes with side effects like redness, dryness, and peeling. MRA-3 offers a gentler approach, making it suitable for sensitive skin.
Enhanced Skin Renewal: The marine-based ingredients in MRA-3 work synergistically to enhance the skin's natural renewal process. This results in a smoother, more youthful complexion over time.
Hydration and Nourishment: Sea fennel and brown algae are known for their hydrating properties. They help to lock in moisture, ensuring that the skin remains plump and hydrated throughout the night.
Miracle Broth: La Mer’s Signature Ingredient
La Mer’s scientists have been studying Miracle Broth for over 25 years. This iconic ingredient is renowned for its powerful effects on optimizing the skin’s renewal process. Miracle Broth is a cell-renewing elixir that infuses skin with the energy it needs to repair and renew itself. The Rejuvenating Night Cream combines Miracle Broth with the new marine-plant-powered active MRA-3 to turbocharge the skin's repair mode at night.
How Miracle Broth Works
Cell Renewal: Miracle Broth helps accelerate the natural renewal process, ensuring that skin cells regenerate more quickly.
Soothing and Healing: This potent ingredient has soothing properties that help calm the skin and reduce inflammation.
Deep Hydration: Miracle Broth deeply hydrates the skin, ensuring that it remains supple and radiant.
The Science Behind the Rejuvenating Night Cream
Breakthrough Research
“La Mer’s scientists have been studying Miracle Broth for over 25 years and most recently, its powerful effects on optimizing skin’s renewal process at night. This breakthrough research led La Mer to create the new Rejuvenating Night Cream, which introduces the marine-plant-powered active MRA-3, to complement Miracle Broth and turbocharge skin’s repair mode at night,” said La Mer brand president Sandra Main.
Innovative Texture and Delivery System
The new formula takes a comprehensive approach to the luxury consumer’s evening skin routine – including a new “pillow proof” texture and delivery system which allows for fast skin absorption, resulting in La Mer’s signature high performance. This innovation ensures that the cream is quickly absorbed into the skin, allowing the active ingredients to penetrate deeply and work their magic overnight.
Market Performance and Brand Legacy
La Mer, which has been part of the Estée Lauder family of brands since the ‘90s, has been a bright spot in its struggling parent company’s portfolio. In Lauder’s most recent quarterly earnings released in May, Fabrizio Freda, president and chief executive officer, highlighted it as one of the best-performing brands. Net sales from La Mer rose strong double digits globally, driven by double-digit growth in Europe, the Middle East, and Africa (EMEA) and Asia-Pacific, benefiting from continued strength from hero products, including The Treatment Lotion and Crème de la Mer.
Continued Growth
The introduction of the Rejuvenating Night Cream is expected to further bolster La Mer's market performance. With its unique combination of cutting-edge ingredients and luxurious formulation, this new product is poised to attract both loyal customers and new consumers looking for high-performance skin care solutions.
A Luxurious Experience
La Mer has always been synonymous with luxury. The Rejuvenating Night Cream is no exception. From its elegant packaging to its rich, indulgent texture, every aspect of this product is designed to provide a luxurious experience. Consumers can expect not only visible results but also the sensory pleasure that comes with using a premium skin care product.
The Future of Evening Skin Care
Setting New Standards
The launch of the Rejuvenating Night Cream marks a significant milestone in the world of evening skin care. By harnessing the power of marine-based ingredients and combining them with the brand’s signature Miracle Broth, La Mer is setting new standards for what consumers can expect from their night-time beauty routines.
Embracing Innovation
La Mer's commitment to research and innovation is evident in the development of the Rejuvenating Night Cream. The brand's ability to continually evolve and introduce groundbreaking products keeps it at the forefront of the luxury skin care market. This dedication to pushing the boundaries of what is possible in skin care ensures that La Mer remains a trusted and revered name among beauty enthusiasts worldwide.
Meeting Consumer Needs
Today’s consumers are more knowledgeable and discerning than ever before. They seek products that deliver real results without compromising on quality or safety. La Mer’s Rejuvenating Night Cream addresses these needs by providing a potent yet gentle solution for skin rejuvenation. The inclusion of MRA-3 as a retinol alternative showcases the brand’s commitment to meeting the evolving demands of its clientele.
A New Era of Night-Time Skin Care
The introduction of La Mer’s Rejuvenating Night Cream heralds a new era in night-time skin care. With its innovative MRA-3 complex and the iconic Miracle Broth, this luxurious night cream offers a unique blend of science and luxury. It promises to deliver unparalleled results, making it an essential addition to any high-end skin care routine.
As La Mer continues to push the boundaries of beauty innovation, consumers can look forward to more groundbreaking products that combine the best of nature and science. The Rejuvenating Night Cream is not just a product; it is a testament to La Mer's dedication to excellence and its unwavering commitment to helping consumers achieve their best skin ever.
For those seeking the ultimate in night-time skin care, the Rejuvenating Night Cream by La Mer is poised to become a must-have. Its launch is a reminder of why La Mer remains a leader in the luxury skin care market, continually setting the bar higher and redefining what is possible in beauty.
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