Fresh off the buzz surroundings Bella Hadid’s debut as the face of Chopard’s latest Ice Cube campaign, the luxury Swiss Maison celebrated the momentous occasion with a chic dinner party in downtown Manhattan over the weekend.
The event, held at the two-Michelin-starred Saga restaurant, soared 63 stories above the Financial District, offering guest breathtaking panoramic views of the glittering cityscape – an apt metaphor for the shimmering Ice Cube jewels that took center stage throughout the evening.
The setting itself was nothing short of spectacular. Saga’s rooftop location, perched high above the vibrant Manhattan street, seemed to echo the sleek sophistication of the jewels themselves. Much like the Ice Cube collection, the venue married sharp architectural lines with elegance and refinement, making it the perfect backdrop for a night dedicated to celebrating one of Chopard’s most enduring designs.
The Timelessness of Ice Cube
The Ice Cube collection, first conceived in 1999 by Chopard’s co-president and artistic director Caroline Scheufele, has long been celebrated for its sharp, geometric lines that take inspiration from frozen blocks of ice. However, with the unveiling of the latest capsule of Ice Cube high jewelry pieces, it becomes clear that the collection goes far beyond its icy muse. In these new creations, subtle nods to Bauhaus architecture reveal themselves – particularly in the pieces modeled by Hadid in Chopard’s striking Sculpted by Light campaign, photographed by Charlotte Wales.
The standout pieces of the collection – a multistrand choker and a cuff crafted from ethically sourced 19k rose gold and studded with diamonds – draw unmistakable parallels to the very skyline in which they were showcased. Their angular, minimalist design echoes Manhattan’s skyscrapers – each one uniquely handcrafted to ensure no two are alike – demonstrates Chopard’s commitment to craftsmanship, blending timeless elegance with a modern edge.
This duality, present in the designs of the Ice Cube collection, is what makes these pieces so compelling. They are both sharply angular and supremely flexible, made for a new era of jewelry connoisseurs who appreciate sleek minimalism without sacrificing luxury. The collection’s clean lines and structured aesthetic speak to the Bauhaus influence, yet their versatility – deceptively simple yet impossibly chic – places them firmly within the context of contemporary design. These are jewels made for today’s world, perfectly at home amidst Manhattan’s steel and glass skyline.
Bella Hadid: The New Face of Chopard
Chopard’s decision to enlist Bella Hadid as the face of this iconic collection is, in many ways, a reflection of the brand’s forward-thinking approach. At just 27 years old, Hadid embodies a new generation of tastemakers, whose sense of style is defined by its ability to blur the lines between high fashion and everyday wear. She is, in every sense, a global icon – famous not only for her striking beauty but for her ability to effortlessly meld the traditional with the avant-garde. By positioning Hadid at the helm of the Ice Cube campaign, Chopard signals a desire to expand its reach beyond the established luxury market, inviting a younger, more diverse audience into the fold.
The Sculpted by Light campaign, which features Hadid in a series of stunning images shot by British photographer Charlotte Wales, perfectly captures this ethos. Against a backdrop of soft, radiant light, Hadid wears the Ice Cube pieces with a cool, effortless glamour that feels both timeless and entirely of the moment. The campaign succeeds in illustrating the versatility of the collection – these are jewels that tradition seamlessly from day to night, from casual elegance to red carpet sophistication.
By selecting Hadid as their new global ambassador, Chopard is tapping into the model’s immense cultural influence, hoping to introduce the 164-year-old brand to a new audience that vales authenticity, sustainability, and modern design. Chopard’s commitment to ethical Luxury, exemplified by the use of responsibility sourced materials in the Ice Cube collection, aligns with the values of this emerging consumer base – one that seeks beauty with a conscience.
The Event: A Celebration of Elegance and Innovation
Sunday’s exclusive dinner at Saga was co-hosted by Chopard USA CEO Jean – Baptiste Maillard and Highsnobiety founder David Fischer, bringing together a dynamic mix of fashion insiders, influencers, and tastemakers. While Bella Hadid herself was unable to attend, her presence was felt throughout the evening – most notably through the stunning display of Ice Cube jewels that sparkled against the dramatic backdrop of the Manhattan skyline. The jewels, laid out in dazzling fashion, invited guests to experience firsthand the beauty and complexity of Scheufele’s designs.
The night was, above all, a celebration of Chopard’s ability to marry tradition with innovation. As guest mingled and dined on Saga’s exquisite cuisine, the panoramic views served as a constant reminder of the synergy between the city’s architectural majesty and the sleek, modern aesthetic of the Ice Cube collection. The jewels, much like the skycrapers illuminated below, stood as testaments to both precision and artistry.
Chopard’s choice of venue was no accident; the towering heights of Saga symbolized the brand’s aspirations to reach new creative and cultural pinnacle. The event also marked an important cultural moment for Chopard, reflecting the maison’s ongoing evolution as it navigates the intersection of timeless luxury and modern relevance.
The Future of Ice Cube
As Chopard continues to expand its Ice Cube collection with new interpretations and designs, one thing is clear: the future of the brand is one of bold innovation, steeped in its rich history but with a keen eye on the present. The addition of Bella Hadid to the Chopard family brings fresh energy to the maison, signaling a desire to push the boundaries of what luxury means in the modern world. The Ice Cube collection, with its architectural rigor and contemporary flair, is the perfect embodiment of this ethos – a collection that, like Manhattan’s skyline, is both timeless and endlessly forward-thinking.
With Hadid as its ambassador and the stunning Ice Cube pieces as its visual language, Chopard is set to capture the imagination of a new generation, ensuring that its legacy of elegance and innovation continues to shine brightly for years to come.
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